Make

Make (formerly Integromat) is a visual automation platform. It lets users connect apps and build workflows without writing code. It solves the problem of repetitive manual tasks across disconnected software tools.

Features

• Visual Scenario Builder: Drag-and-drop interface maps data flows between apps using modules and routes on a canvas.
• 1,000+ App Integrations: Connects tools like Google Sheets, Slack, Airtable, HubSpot, and OpenAI through pre-built connectors.
• Advanced Data Transformers: Built-in functions parse JSON, manipulate text, convert file types, and handle arrays without external code.
• Error Handling & Routing: Conditional filters, fallback routes, and error handlers keep workflows running when data fails or changes.
• Scheduling & Webhooks: Scenarios trigger on a set schedule or instantly via incoming webhooks from external services.

Use Cases

• For Marketing Teams: Automatically sync lead data from Facebook Ads into HubSpot CRM and notify sales via Slack.
• For E-commerce Operators: Route new Shopify orders into fulfillment systems, update inventory sheets, and send customer emails automatically.
• For Agencies: Build client reporting pipelines that pull data from multiple ad platforms into one Google Sheet daily.
• For SaaS Product Teams: Automate user onboarding steps by connecting sign-up forms to email tools, databases, and internal dashboards.

Make is a capable automation platform suited for users who need more logic and control than basic tools offer. It has a learning curve but delivers strong value for complex, multi-step workflows.