Square Appointments is a cloud-based scheduling and payment tool built by Block, Inc. It connects online booking, staff management, and payment processing in one system. The tool directly solves the problem of managing bookings manually across separate apps.
Features
- Online Booking Site: Square provides a free booking website. Clients can book 24/7 without needing a separate tool. The widget also embeds into Squarespace, Wix, and WordPress sites.
- Square Assistant Automation: This AI messaging tool confirms, cancels, and reschedules appointments automatically. It responds to clients around the clock without staff input.
- Google Calendar Sync: The tool syncs with Google Calendar in real time. It blocks personal events to prevent double bookings across schedules.
- Integrated Payment Processing: Payments accept cards, Apple Pay, Google Pay, Cash App Pay, and QR codes. Tap to Pay works on iPhone and Android with no extra hardware needed.
- No-Show Protection: Businesses can require prepayment or set cancellation fees. Waitlists automatically fill open slots from last-minute cancellations.
Use Cases
- For Solo Service Providers: Freelancers and sole practitioners use the free plan for basic scheduling and payment without monthly fees.
- For Salons and Spas: Staff scheduling, resource booking for chairs and stations, and SMS reminders reduce no-shows and idle time.
- For Multi-Location Businesses: Managers sync schedules across locations under one account, even across different time zones.
- For Retail-Service Hybrids: Businesses that sell products and services use built-in inventory tracking alongside appointment booking in one POS system.
Square Appointments combines scheduling, payments, and client management into one platform with a free entry-level plan. Advanced features like waitlists, SMS marketing, and multi-staff tools require paid tiers starting at $29 per location per month.
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TypeFreemium
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Best ForCreators, Freelancers, Marketers, Agencies, Small Business, Enterprise
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FeaturesPOS Integration, Staff Management, Customer Profiles, Reminders
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Use CaseOnline Appointment Booking, Integrated Payment Processing, Automated Client Reminders, Team Schedule Management
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PlatformWeb, iOS, Android, WordPress
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IntegrationAPI, Zapier, Make, Pipedream
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Website Authority70 - 90
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Website Monthly Visits1m - 10m
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Company Age11 - 20 years
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Company Size1000+ members
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Company Type
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Company Location
| Plan | Price | Features |
| Free | $0 per month (free forever) | In-person processing: 2.6% + 15¢ Online processing: 3.3% + 30¢ Unlimited staff calendars Online booking website and integrations Appointment reminders Instagram, Facebook, and Google integrations Google Calendar sync Invoices and recurring invoices Chat and email support Phone support (first 90 days only) |
| Plus | $49 per month (billed monthly, per location) | In-person processing: 2.5% + 15¢ Online processing: 2.9% + 30¢ Cancellation policy and no-show fees Multi-staff appointment booking Waitlist Custom email and text notifications Square Assistant (SMS appointment management) 500 text marketing messages/mo included eGift card load fee: 2.5% Phone support Mon–Fri 6am–6pm PT |
| Premium | $149 per month (billed monthly, per location) | In-person processing: 2.4% + 15¢ Online processing: 2.9% + 30¢ Future bookings report Service cost tracking Resource management Team performance report 2,500 text marketing messages/mo included eGift card load fee: 0% Bitcoin conversion fee: 0.5% 24/7 phone support |
| Square Pro | Custom pricing | Custom processing fees For businesses processing over $250K/year Hardware discounts Onboarding and implementation support Technical specialists Dedicated account management |
(Disclaimer: Data sourced from or provided by Square Appointments. Please verify before purchase.)
