Planable

Planable is a social media collaboration platform designed for marketing teams and agencies. Founded in 2016 by Xenia Muntean, Nicolae Gudumac, and Vlad Caluș, the tool emerged from real workflow pain. It solves the chaotic back-and-forth between teams and clients during content approval processes.

Features

• Multi-Platform Content Creation: Supports nine social networks including Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, plus blogs and newsletters.
• Visual Post Previews: Displays live mockups showing exactly how posts will appear on native platforms before publishing.
• Approval Workflows: Offers multi-level approval systems with in-context commenting and feedback directly on post previews.
• Unified Calendar View: Provides drag-and-drop scheduling with grid layout previews for visual feed planning across all connected pages.
• Built-in Media Editing: Allows image and video editing directly within the platform without re-uploading files after changes.

Use Cases

• For Agencies: Manage multiple client workspaces with streamlined approval flows that eliminate screenshot mockups and email chains.
• For Marketing Teams: Centralize content creation, feedback, and scheduling across campaigns without switching between spreadsheets and tools.
• For Freelancers: Simplify client collaboration with easy-to-navigate workspaces where stakeholders can approve content without training.
• For Multi-Brand Businesses: Organize content by campaign using labels and track progress with integrated to-do lists and analytics.

Planable streamlines social media workflows by combining visual collaboration, approval management, and scheduling in one platform. The tool was acquired by SE Ranking in August 2025.