IFTTT (If This Then That) is a web-based automation platform. It connects apps, devices, and services using simple conditional logic. It solves the problem of repetitive manual tasks across disconnected digital tools.
Features
- Applet Automation: Users create trigger-action workflows called Applets. These link services like Gmail, Slack, Dropbox, and Google Sheets without writing code.
- Wide Integration Library: Over 700 services connect through IFTTT. Supported platforms include Twitter/X, Spotify, Philips Hue, Alexa, and Fitbit.
- Multi-Action Applets: Pro plans allow one trigger to activate multiple actions simultaneously. This reduces the need for several separate workflows.
- Webhooks Support: Developers send and receive custom HTTP requests. This allows IFTTT to connect with tools outside its native integration library.
- Mobile Triggers: The iOS and Android apps enable location-based and device-specific triggers. Examples include battery level alerts and GPS-based automations.
Use Cases
- For Small Business Owners: Automate social media cross-posting from Instagram to Facebook and Twitter simultaneously, saving daily manual effort.
- For Smart Home Users: Connect devices like Nest thermostats, smart lights, and security cameras into unified, automatic routines.
- For Content Creators: Automatically save new YouTube videos or RSS feed posts directly to Google Sheets for content tracking.
- For Remote Teams: Push Slack notifications when new files appear in shared Dropbox or Google Drive folders, improving team response speed.
IFTTT is a beginner-friendly automation tool with broad app support. Its free tier is limited, and complex workflows may require paid Pro plans or more advanced tools like Zapier.
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TypeFreemium
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Best ForCreators, Freelancers, Marketers, Small Business
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FeaturesSimple Automations, Applets, IoT Support, Mobile Triggers, Smart Home
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Use CaseSync Social Posts, Automate Smart Home, Cross-Post Video Content, Manage Email Alerts
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PlatformWeb, iOS, Android, Extension
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IntegrationAPI, Zapier, Make, IFTTT
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Website Authority70 - 90
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Website Monthly Visits1m - 10m
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Company Age11 - 20 years
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Company Size10 - 50 members
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Company Type
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Company Location
| Plan | Price | Features |
| Free | $0 (free forever) | 2 Applets Standard Applet speeds DIY or use published Applets Unlimited Applet runs Free mobile app access Simple no-code integrations 30-day onboarding support |
| Pro | $2.99 per month (billed annually) | 20 Applets Fastest Applet speeds Multi-action Applets Webhooks Twitter Applets Increased rate limits Exclusive triggers and actions Customer support |
| Pro+ | $8.99 per month (billed annually) | Unlimited Applets Everything in Pro Fastest Applet speeds AI services Connect multiple accounts Use queries and filter code Multi-action Applets Twitter Applets Increased rate limits Prioritized customer support |
(Disclaimer: Data sourced from or provided by IFTTT. Please verify before purchase.)
