Bear is a Markdown-based note-taking app built by Shiny Frog, an Italian studio based in Parma. It launched in 2016 for macOS and iOS, winning Apple's App of the Year that same year. Bear solves the problem of scattered, hard-to-organize notes by using a flexible tag system instead of rigid folders.
Features
- Markdown Editor: Bear uses a native Markdown editor that supports text, tables, to-do lists, photos, and code blocks inside a single note.
- Nested Tag System: Users organize notes with hashtags. Tags support nesting (e.g., #work/projects), replacing the need for traditional folder structures.
- Multi-Format Export: Bear Pro lets users export notes to PDF, HTML, DOCX, and JPG formats directly from the app without third-party tools.
- OCR Search (Pro): Bear scans text inside images and PDFs. Users can search across all notes, including handwritten or scanned content.
- Apple Intelligence Integration: On iOS 18.1 and macOS Sequoia 15.1, Bear supports Apple's Writing Tools for rewriting, proofreading, and summarizing text natively.
Use Cases
- For Writers: Markdown formatting and word count tools help writers draft, structure, and export long-form content without switching apps.
- For Developers: Code block support and local-first storage let developers take technical notes and document projects in a distraction-free environment.
- For Students: Nested tags and advanced search help students organize research notes across subjects and quickly find stored information.
- For Professionals: iCloud sync across iPhone, iPad, Mac, and Apple Watch keeps meeting notes and task lists updated on every device in real time.
Bear is a polished, Apple-exclusive note-taking tool suited for Markdown users who value design and cross-device sync. Its Pro tier unlocks export options and OCR search, but the core app remains free with no account required.
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TypeFreemium
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Best ForCreators, Freelancers, Marketers
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FeaturesMarkdown Writing, Beautiful Themes, Tag Organization, iCloud Sync, Rich Export
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Use CaseNote Taking, Content Drafting, Task Management, Code Snippets
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PlatformMac, iOS, Extension
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Integration-
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Website Authority30 - 50
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Website Monthly Visits100k - 1m
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Company Age21 - 30 years
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Company Size10 - 50 members
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Company Type
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Company Location
| Plan | Price | Features |
| Free | $0 (free forever) | Note creation and editing Markdown support Tags and nested tags Basic export options Single device use (no sync) Search across notes Basic themes |
| Bear Pro (Monthly) | $2.99 per month (billed monthly) | iCloud sync across all devices Encrypt individual notes Lock Bear with password Export to PDF, HTML, DOCX, JPG Over 24 beautiful themes Over 12 app icons OCR search in PDFs and images TagCon sync across devices 14-day free trial One subscription covers all Apple ID devices |
| Bear Pro (Yearly) | $29.99 per year (billed annually) | iCloud sync across all devices Encrypt individual notes Lock Bear with password Export to PDF, HTML, DOCX, JPG Over 24 beautiful themes Over 12 app icons OCR search in PDFs and images TagCon sync across devices 14-day free trial One subscription covers all Apple ID devices |
(Disclaimer: Data sourced from or provided by Bear. Please verify before purchase.)
