Serpstat
Serpstat is an all-in-one SEO and digital marketing platform built for search analysis. It launched in 2013 and has grown into a tool used by over 500,000 users worldwide. Serpstat solves the problem of juggling multiple SEO tools by combining keyword, backlink, and site audit data in one place.
Features
- Keyword Research: Finds keyword volume, difficulty, and CPC data across Google and Bing. Users can export results as CSV or XLSX files.
- Site Audit Tool: Crawls websites and flags technical SEO errors. It checks for broken links, duplicate content, and missing meta tags automatically.
- Backlink Analysis: Tracks referring domains, anchor text, and link quality scores. Users can monitor competitor backlink profiles in real time.
- Rank Tracking: Monitors daily keyword position changes across desktop and mobile. Teams can receive automated email reports on a set schedule.
- Competitor Research: Reveals top organic and paid competitors for any domain. Users can compare up to 3 competitors side by side in the dashboard.
Use Cases
- For SEO Agencies: Manages multiple client projects from one dashboard. White-label reports make client delivery faster and more professional.
- For Content Marketers: Finds low-competition keywords to target with blog content. Topic clustering tools help plan content calendars efficiently.
- For E-commerce Teams: Identifies high-intent product keywords with strong commercial value. Rank tracking shows how product pages perform after optimization.
- For In-House SEO Teams: Site audit features catch technical issues before they hurt rankings. Regular crawl scheduling keeps large websites healthy over time.
Serpstat offers a broad set of SEO tools that cover research, auditing, and tracking within one platform. Pricing tiers vary, making it accessible to freelancers and larger teams alike.
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TypeFreemium
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Best ForCreators, Freelancers, Marketers, Agencies, Small Business, Enterprise
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FeaturesKeyword Research, Rank Tracking, Site Audit, Backlink Analysis, Competitor Research, Batch Analysis
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Use CaseKeyword Research, Competitor Analysis, Rank Tracking, Backlink Analysis
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PlatformWeb, Extension
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IntegrationAPI, Zapier, Make, Pipedream
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Website Authority50 - 70
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Website Monthly Visits100k - 1m
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Company Age11 - 20 years
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Company Size100 - 500 members
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Company Type
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Company Location
| Plan | Price | Features |
| Individual | $50 per month (billed annually) | 5 projects 100 searches per day (sites, keywords, links) 10,000 Top-100 keyword position checks/mo 30,000 pages to audit 50,000 export rows/mo Keyword Research & Site Analysis Rank Tracker & Site Audit Backlink Analysis Daily ranking updates 7-day free trial |
| Team | $100 per month (billed annually) | Unlimited projects 500 searches per day 50,000 keyword position checks/mo 150,000 pages to audit 250,000 export rows/mo API access (200,000 credits/mo) AI Tools Batch Analysis & Keyword Lists Scheduled Reports (5) 3 team members |
| Team x2 | $169 per month (billed annually) | Unlimited projects 1,000 searches per day 100,000 keyword position checks/mo 300,000 pages to audit 500,000 export rows/mo API access (400,000 credits/mo) ChatGPT and Claude Integration (MCP) AI Overview Brand Opportunities Report Scheduled Reports (10) 6 team members |
| Agency | $410 per month (billed annually) | Unlimited projects 5,000 searches per day 500,000 keyword position checks/mo 1,500,000 pages to audit/mo 2,500,000 export rows/mo API access (2,000,000 credits/mo) White Label Reports Phone Support Data Engineer Consultation 30 team members |
(Disclaimer: Data sourced from or provided by Serpstat. Please verify before purchase.)
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