SpyFu

SpyFu is a competitive intelligence platform built for search marketers. It reveals the keywords and ads that rival websites use in paid and organic search. Marketers use it to close gaps in their SEO and PPC strategies fast.

Features

• Competitor Keyword Research: Users can view every keyword a competitor has ranked for, going back over 16 years of historical search data.
• PPC Ad History Tracker: The tool logs competitor Google Ads copy and spend estimates, letting users study what ad angles have performed over time.
• SEO Ranking Reports: SpyFu generates domain-level ranking reports with backlink data, keyword difficulty scores, and organic click estimates.
• Kombat Tool: This feature compares up to three domains side by side. It highlights shared keywords and unique keyword gaps between competitors.
• Sales Leads Export: Users can export prospect lists with contact details directly to CSV. This supports outreach workflows outside the platform.

Use Cases

• For SEO Agencies: Teams can audit client competitors quickly and build keyword gap reports to justify new content strategies.
• For PPC Managers: Analysts can study rival ad copy history to find tested messaging angles before launching new campaigns.
• For In-House Marketing Teams: Strategists can track how their domain ranks against direct competitors over monthly reporting cycles.
• For Sales Prospecting Teams: Reps can identify businesses spending on Google Ads and export contact leads for cold outreach campaigns.

SpyFu gives search marketers access to competitor keyword and ad data across both SEO and PPC channels. The platform suits agencies and in-house teams but lacks deep technical SEO crawl features found in tools like Screaming Frog.