Kit

Kit is an email marketing platform designed for creators and small businesses. Founded in 2013 by Nathan Barry, it was originally named ConvertKit. The platform solves the problem of overly complex email marketing tools that creators found difficult to use.

Features

• Visual Automation Builder: Create email sequences using drag-and-drop workflows that trigger based on subscriber behavior like clicks, purchases, or form submissions.
• Landing Pages and Forms: Build customizable opt-in forms and landing pages without coding, with templates designed specifically for email list growth.
• Tag-Based Segmentation: Organize subscribers using tags and custom fields to send targeted, personalized emails based on interests and actions.
• Commerce Integration: Sell digital products, subscriptions, and memberships directly through Kit, with integrations for Shopify, Teachable, WordPress, and Zapier.
• Creator Network Recommendations: Grow your subscriber list through cross-promotion with other creators who recommend your newsletter to their audiences.

Use Cases

• For Authors: Build automated welcome sequences and send targeted book launch campaigns to readers segmented by genre preference.
• For Course Creators: Nurture students with automated email sequences that trigger based on course progress or enrollment in specific programs.
• For Bloggers: Grow email lists through customized landing pages and send newsletters with high deliverability rates averaging above 40%.
• For E-commerce Owners: Sync Shopify customer data and automate post-purchase follow-ups with personalized product recommendations based on buying behavior.

Kit offers a free plan for up to 10,000 subscribers with basic features. Paid plans start at $39 monthly and scale based on list size and advanced automation needs.