MailerLite is an email marketing platform founded in 2010 in Lithuania. It helps small businesses and creators send professional newsletters without technical expertise.
Features
- Drag-and-Drop Editor: Users build emails with visual blocks for text, images, and buttons. No coding required for professional designs.
- Automation Workflows: Triggers send emails based on subscriber actions like purchases or link clicks. Supports multi-step sequences with conditional logic.
- Landing Page Builder: Creates standalone web pages with signup forms and payment integrations. Includes mobile-responsive templates and custom domains.
- Subscriber Segmentation: Filters audiences by behavior, location, or custom fields. Delivers targeted content to specific groups automatically.
- Analytics Dashboard: Tracks open rates, click-through rates, and revenue per campaign. Integrates with Google Analytics and e-commerce platforms like Shopify.
Use Cases
- For E-commerce Stores: Recover abandoned carts with automated reminder emails containing product links and discount codes.
- For Content Creators: Grow newsletter subscribers through embedded signup forms and deliver scheduled digests of new posts.
- For Nonprofits: Send donation appeals with branded templates and track donor engagement through campaign reports.
- For Course Instructors: Onboard students with drip email sequences containing lesson materials and progress check-ins.
MailerLite offers email marketing tools for beginners with automation and landing pages. Best suited for small teams needing affordable, user-friendly campaign management.
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TypeFreemium
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Best ForCreators, Freelancers, Marketers, Agencies, Small Business
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FeaturesDrag-and-drop Editor, Automation Builder, Landing Page Creator, Email Segmentation, Website Builder
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Use CaseAutomated Email Marketing, Landing Page Creation, Sell Digital Products, Advanced Web Forms
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PlatformWeb, iOS, Shopify, WordPress
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IntegrationAPI, Zapier, Make, Pipedream, n8n
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Website Authority30 - 50
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Website Monthly Visits1m - 10m
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Company Age11 - 20 years
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Company Size100 - 500 members
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Company Type
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Company Location
| Plan | Price | Features |
| Free | $0 per month (up to 500 subscribers) | 12,000 monthly emails 1 user seat Drag & drop editor Email automation builder 1 digital product or booking 1 website 10 landing pages Signup forms & pop-ups Comparative reporting Email & chat support for 14 days |
| Growing Business | $10 per month (billed monthly) | Unlimited monthly emails 3 user seats 24/7 email support Unlimited templates Dynamic emails Up to 3 digital products or bookings Campaign auto-resend Multivariate testing Unlimited websites & landing pages Unsubscribe page builder |
| Advanced | $20 per month (billed monthly) | Unlimited monthly emails Unlimited user seats 24/7 live chat & email support Smart sending Facebook integration Unlimited digital products or bookings Custom HTML editor Promotion pop-ups Enhanced automations AI writing assistant |
| Enterprise | Custom pricing | Unlimited user seats 24/7 live chat & email support Dedicated success manager Dedicated IP & deliverability consultation Onboarding consultation and training Account audit and performance improvements |
(Disclaimer: Data sourced from or provided by MailerLite. Please verify before purchase.)
