MailerLite

MailerLite is an email marketing platform founded in 2010 in Lithuania. It helps small businesses and creators send professional newsletters without technical expertise.

Features

• Drag-and-Drop Editor: Users build emails with visual blocks for text, images, and buttons. No coding required for professional designs.
• Automation Workflows: Triggers send emails based on subscriber actions like purchases or link clicks. Supports multi-step sequences with conditional logic.
• Landing Page Builder: Creates standalone web pages with signup forms and payment integrations. Includes mobile-responsive templates and custom domains.
• Subscriber Segmentation: Filters audiences by behavior, location, or custom fields. Delivers targeted content to specific groups automatically.
• Analytics Dashboard: Tracks open rates, click-through rates, and revenue per campaign. Integrates with Google Analytics and e-commerce platforms like Shopify.

Use Cases

• For E-commerce Stores: Recover abandoned carts with automated reminder emails containing product links and discount codes.
• For Content Creators: Grow newsletter subscribers through embedded signup forms and deliver scheduled digests of new posts.
• For Nonprofits: Send donation appeals with branded templates and track donor engagement through campaign reports.
• For Course Instructors: Onboard students with drip email sequences containing lesson materials and progress check-ins.

MailerLite offers email marketing tools for beginners with automation and landing pages. Best suited for small teams needing affordable, user-friendly campaign management.