Piwik PRO

Piwik PRO is a privacy-focused web analytics platform built for organizations that handle sensitive data. It started as a fork of Matomo and grew into an enterprise product. It solves the major problem of tracking user behavior without violating data privacy laws like GDPR.

Features

• Privacy-Compliant Analytics: Collects user data while meeting GDPR, HIPAA, and CCPA requirements out of the box.
• Tag Manager: Manages marketing and tracking tags without editing code, supporting custom templates and server-side tagging.
• Customer Data Platform (CDP): Unifies user data from multiple sources into single profiles for audience segmentation.
• Consent Manager: Captures and stores user consent records, syncing with analytics to block unauthorized data collection.
• Session Recording and Heatmaps: Records user sessions and generates click heatmaps to reveal on-page behavior patterns.

Use Cases

• For Healthcare Organizations: Track patient portal usage while staying fully compliant with HIPAA data rules.
• For Government Agencies: Analyze citizen behavior on public websites without sending data to third-party servers.
• For Enterprise Marketing Teams: Build segmented audiences using CDP data and activate them across ad platforms.
• For Data Privacy Officers: Audit consent logs and enforce data governance policies across all digital properties.

Piwik PRO is a strong analytics choice for regulated industries that need detailed insights without compromising user privacy. It offers more compliance tools than most competitors, but its pricing and complexity may not suit small teams.