Plausible Analytics
Plausible Analytics is a lightweight, open-source web analytics tool. It was built in 2019 as a privacy-friendly alternative to Google Analytics. It solves the problem of tracking website traffic without collecting personal user data.
Features
- Privacy-First Tracking: Collects no personal data and uses no cookies. It is fully GDPR, CCPA, and PECR compliant out of the box.
- Lightweight Script: The tracking script is under 1KB in size. This is 45 times smaller than the Google Analytics script.
- Real-Time Dashboard: Shows live visitor data in a single, clean dashboard. No complex menus or confusing sub-reports exist.
- Custom Event Tracking: Users can track goals, form submissions, and button clicks. It also supports revenue tracking for e-commerce sites.
- Self-Hosting Option: Teams can host Plausible on their own servers. This gives full data ownership and avoids third-party data sharing.
Use Cases
- For Bloggers: Quickly view top pages and traffic sources without any analytics expertise needed.
- For SaaS Founders: Track signup funnel conversions and monitor key product page performance in real time.
- For Agencies: Share simple, public dashboard links with clients instead of managing complex access permissions.
- For EU-Based Businesses: Stay fully compliant with GDPR regulations without displaying annoying cookie consent banners.
Plausible Analytics offers a simple, privacy-focused alternative to mainstream analytics tools. It suits teams that want clean data insights without complex setup or legal compliance risks.
-
TypePaid
-
Best ForCreators, Freelancers, Marketers, Agencies, Small Business, Enterprise
-
FeaturesPrivacy Focused, Lightweight Script, No Cookie Banners, Open Source, Email Reports
-
Use CasePrivacy-First Web Analytics, Track Goal Conversions, Analyze Referral Traffic, Monitor Site Performance
-
PlatformWeb, WordPress
-
IntegrationAPI
-
Website Authority50 - 70
-
Website Monthly Visits100k - 1m
-
Company Age6 - 10 years
-
Company Size1 - 10 members
-
Company Type
-
Company Location
| Plan | Price | Features |
| Starter | $9 per month (billed annually) | 1 site 3 years of data retention Intuitive, fast and privacy-friendly dashboard Email/Slack reports Google Analytics import Goals and custom events Saved Segments |
| Growth | $14 per month (billed annually) | Everything in Starter Up to 3 sites Up to 3 team members Team Management Shared Links Embedded Dashboards Shared Segments |
| Business | $19 per month (billed annually) | Everything in Growth Up to 10 sites Up to 10 team members 5 years of data retention Custom Properties Stats API (600 requests/hour) Looker Studio Connector Ecommerce revenue attribution Funnels Consolidated View |
| Enterprise | Custom pricing | Everything in Business 10+ sites 10+ team members 600+ Stats API requests per hour Sites API access Single Sign-On (SSO) Managed Proxy Scheduled raw event data exports 5+ years of data retention Priority support |
(Disclaimer: Data sourced from or provided by Plausible Analytics. Please verify before purchase.)
Plausible Analytics Alternatives
-
Track website traffic and user behavior with real-time insights.
Free Trial • No Code
-
Gain full data ownership with privacy-focused analytics.
Free Trial • No Code • Open Source
-
Analyze user behavior with event-based product insights.
Free Trial • No Code
-
Track website visits privately without cookies.
Free Trial • No Code
-
Track visitors privately with simple, compliant analytics.
Free Trial • No Code
-
-
-
Manage customer data securely with privacy compliance.
Free Trial • No Code
-
Uncover which marketing channels drive your revenue effortlessly.
Free Trial • No Code
