Goldcast

Goldcast is an AI-first B2B video content platform built for event and demand generation marketers. It helps teams run webinars, virtual events, and video hubs from one place. The platform solves a major problem: event data rarely reaches sales teams fast enough to drive follow-up action.

Features

• AI Content Lab: Automatically repurposes event recordings into short video clips, blog posts, and social assets. It supports custom video imports and works with MP4 files recorded outside Goldcast.
• CRM and MAP Integrations: Syncs attendee engagement data in real time to Salesforce, Marketo, HubSpot, Eloqua, and Pardot. Custom field mapping is supported across all major platforms.
• Slack and Salesforce Alerts: Triggers real-time Slack notifications to sales reps when a prospect registers or attends an event. Alert summaries include attendee activity data for instant follow-up.
• Smart Events and Engagement Tools: Includes live polls, Q&A, CTAs, and breakout rooms that hold up to 50 attendees. Engagement data such as time spent and clicks syncs directly to connected CRM tools.
• ROI Reporting Dashboard: Pulls Salesforce opportunity and account data back into Goldcast. Teams can measure influenced pipeline and revenue tied to individual events or event series.

Use Cases

• For Demand Generation Marketers: Run branded webinars that feed attendee intent signals directly into Marketo Smart Lists for automated, segmented nurture campaigns.
• For Event and Field Marketers: Manage virtual summits, product launches, and field events in one platform while tracking ROI against Salesforce pipeline data.
• For Content Marketing Teams: Repurpose live event recordings into short clips, written summaries, and social posts using the AI Content Lab without extra editing tools.
• For Marketing Operations: Map custom form fields to Salesforce, HubSpot, and Marketo. Separate integration instances can run across multiple regional teams independently.

Goldcast is a capable platform for B2B teams that want to connect event data directly to their revenue stack. Annual contract pricing starts around $12,000, which may limit access for smaller teams.