GoToWebinar

GoToWebinar is an online webinar platform made by GoTo (formerly LogMeIn). It helps businesses host live and recorded virtual events at scale. The tool solves the problem of managing large online audiences without technical complexity.

Features

• Automated Email System: Sends custom confirmation, reminder, and follow-up emails to registrants automatically before and after each event.
• Analytics Dashboard: Tracks attendance rate, engagement score, poll responses, and handout downloads in a post-event report.
• Integration Support: Connects with Salesforce, HubSpot, Zapier, Slack, and Microsoft Teams to sync attendee data across platforms.
• Custom Registration Pages: Lets hosts build branded sign-up forms with custom fields, logos, and source tracking for campaign attribution.
• On-Demand Recording: Converts live webinars into hosted video replays that viewers can access via a shareable link after the event ends.

Use Cases

• For Marketers: Run lead generation webinars and push registrant data directly into CRM tools like HubSpot or Salesforce.
• For Trainers: Deliver employee onboarding sessions with polls, handouts, and Q&A tools built into a single interface.
• For SaaS Companies: Host live product demos for prospects and share on-demand recordings with leads who missed the session.
• For Enterprises: Broadcast town halls or all-hands meetings to thousands of employees across multiple time zones simultaneously.

GoToWebinar is a reliable, feature-rich platform suited for businesses that run frequent virtual events. It offers strong automation and CRM integrations but may feel complex for small teams with basic needs.