ON24

ON24 is a cloud-based digital engagement platform built for enterprise B2B marketing teams. Founded in 1998, it helps companies run webinars, virtual events, and content hubs at scale. It solves the problem of scattered engagement data by capturing first-party audience signals in one place.

Features

• AI-Powered Content Engine (ACE): Converts a single webinar into blogs, social posts, and short videos automatically. It reduces manual content work after each event.
• CRM and MAP Integrations: Connects natively with Salesforce, Marketo, and HubSpot. Custom field mapping pushes poll responses, viewing duration, and survey data into CRM records.
• First-Party Engagement Analytics: Tracks attendee actions including clicks, poll answers, and resource downloads. A Salesforce-linked dashboard shows pipeline influenced by ON24 events.
• Drag-and-Drop Registration Builder: Lets users build branded registration pages without code. It pulls global brand settings like fonts, colors, and background images automatically.
• On-Demand and Simulive Playback: Allows teams to pre-record events and broadcast them as live. Attendees can also watch replays through a persistent content hub.

Use Cases

• For B2B Marketing Teams: Run demand generation webinars and capture intent signals that feed directly into marketing automation workflows.
• For Life Sciences and Healthcare Firms: Host compliant virtual education events with certification tracking, poll requirements, and credit-hour logging built in.
• For Enterprise Sales Teams: Use post-event engagement data to prioritize outreach based on attendee behavior and viewing duration scores.
• For Content Marketers: Repurpose live webinar recordings into multiple formats using the ACE AI engine, cutting post-event production time significantly.

ON24 is a mature enterprise webinar and digital engagement platform with strong CRM integrations and AI-driven content tools. It suits large B2B teams well, though setup complexity and premium pricing may challenge smaller organizations.